Radio Facts
Press Releases

Urban One Elevates Michelle Rice to President of TV One and CLEO TV

Urban One today announced that veteran television executive Michelle L. Rice has been named President of TV One and CLEO TV. Since February 2018, Rice has served as General Manager with full management oversight of TV One, the general entertainment network serving a diverse audience of adult Black viewers, and spearheaded the 2019 launch of CLEO TV, an aspirational cable network targeting Millennial and Gen X women of color.

“Michelle’s dynamic leadership has strengthened network partnerships, developed strategic alliances, and expanded distribution for both TV One and CLEO TV. All of which has uniquely positioned our networks to navigate the changing broadcast environment and catapult them to even greater success in the future,” said Alfred Liggins, President and CEO of Urban One.

“It has been a tremendous honor to work with such an exceptionally talented team and group of leaders who continue to transform and grow the business every day, even in the face of the most challenging circumstances presented to us this year. I’m incredibly excited about the future of both TV One and CLEO TV,” said Rice. “I am grateful for this recognition and the opportunity to continue building the TV One and CLEO TV brands. I appreciate the unwavering support and confidence in my leadership from Alfred Liggins and Urban One Founder and Chairperson, Cathy Hughes.”

Rice has successfully navigated and led the organization through a multitude of business and operational challenges since the onset of the COVID-19 pandemic. Under her leadership, TV One has expanded its existing relationship with AT&T to include the upcoming launch of CLEO TV across DIRECT TV, AT&T TV, and AT&T NOW and with Philo TV, resulting in TV One’s first vMVPD distribution deal.

Rice has brokered an exclusive partnership with the NAACP to develop and launch the ‘Hey Black America’ digital content campaign in response to a myriad of political and social issues that profoundly impact communities of color. TV One and CLEO TV have also developed REPRESENT THE VOTE: OUR VOICE, OUR FUTURE, a three-part series of virtual town halls designed to tackle various social, economic, and political issues impacting Black women voters across the U.S.

Rice was one of the inaugural TV One employees, hired as the Vice President, Distribution Strategy, and Operations. She was promoted to Senior Vice President and held the role of Executive Vice President, Content Distribution and Marketing until she was promoted to General Manager.


Subscribe to Radio Facts

* indicates required


Related posts

PVAMU Receives A $10 Million Gift To Fund New "Panther Success Grants" Program For Thriving Students

Radio Facts

PVAMU Receives A $10 Million Gift To Fund New “Panther Success Grants” Program For Thriving Students

Radio Facts

New Voices Foundation & JPMorgan Chase’s Advancing Black Pathways Launch Banking Bootcamp to Help Women of Color Entrepreneurs

Radio Facts

Entercom’s Cadence13, Luminary, and Prologue Projects Partner on Distribution of Season One of Award-Winning Podcast “Fiasco”

Radio Facts

Michael B. Jordan Partners with LyftUp to Provide Free Ride to Underserved Communities

Ace

Statement from Michael Huppe, President and CEO of SoundExchange on the appointment of Shira Perlmutter to Register of Copyrights

Radio Facts

#LoveUp Foundation Raises More Than $56,000 to Feed COVID Frontline Workers

Live Nation Activates Concert Venues as Polling Places and Promotes Voting Engagement Among Fans and Employees

The Universal Hip-Hop Museum and the United Nations Join Forces for Official Peace Day Observance

Leave a Comment