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AI’s Rise in Vietnam’s Music Scene

The Hanoi Times reports on a significant trend in Vietnam’s digital music landscape where artificial intelligence (AI) is taking center stage. Songs entirely composed and performed by AI, like ‘Say mot doi vi em’ (Infatuated with you for a lifetime), have transitioned from experimental phases to widespread popularity, raising questions about the role of AI in music.

This shift is epitomized by the rapid proliferation of AI music, which has garnered immense attention online without substantial marketing efforts. Channels focused on AI-generated music, such as TRO Music, have amassed large followings, with over 150,000 subscribers and millions of views on their videos.

Established artists are also exploring AI, albeit with mixed feelings. While some see its potential, others express concerns about the emotional depth of AI-generated works. Critics argue that although AI can produce music, it often lacks the heartfelt emotion and natural flow that characterize human creativity.

Legal experts highlight the copyright implications of AI music, noting that while AI can assist in music creation, it also raises questions about artistic ownership and the protection of human creativity. There is a growing consensus that AI should remain a tool for artistic enhancement rather than become a commercial product that undermines traditional artistic values.

Ultimately, while AI’s influence on music continues to grow, the essence of music—emotion and human experience—remains irreplaceable.

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