Woman earns $1.3 million annually on YouTube by eating large portions of meat on camera. She receives $20,000+ for product endorsements during her videos....
Radio and social media create powerful advertising partnerships with better ROI than single-platform campaigns. Learn unified messaging strategies that drive engagement across both platforms for...
Roger Malinowski joins NuVoodoo Media Services as VP of Business Development to drive growth of research, marketing and virtual event services across sectors....
Nutrabolt appoints Rajaa Grar as Chief Digital Officer to lead digital transformation. She'll oversee strategy for C4 energy drink and other brands....
JSU's Spencer McClenty and Kentrice Rush were selected by Rival IQ to speak at a Higher Ed Social Media webinar series, sharing strategies that keep...
Entertainment One promotes Andre Howard to VP Digital Marketing and Ebrahim Rasheed to Director A&R. Both executives played key roles in recent successes with Brandy,...
Interactive Advertising Bureau predicts podcast ad revenues will double from $314 million in 2017 to $659 million by 2020, driven by growing popularity....
Indie artists debate whether promotion companies are still necessary with today's digital tools. Modern musicians can self-promote using social media and streaming platforms....
LeadsRx and iHeartMedia study reveals radio drives 17% lift in automotive website traffic, with majority coming from first-time visitors within 10 minutes of hearing ads....
RCA Inspiration appoints Justin Tomlinson as Associate Director of Digital Marketing to lead strategic campaigns for gospel artists. His career spans work with Kirk Franklin,...
New research shows 59% of video-on-demand viewers don't mind watching ads for free content, with North Americans most willing at 68% to trade attention for...
Universal Music Group promotes Deborah Hyacinth to SVP of Digital Marketing Innovation, leading global digital strategies for artists including Ariana Grande and Rolling Stones....
Music industry professionals are missing out on SMS marketing opportunities as 97% of text messages get read versus only 10% of emails. DJs and radio...
Myspace reports strong metrics showing 31 million visitors and nearly 1 million app downloads in first 14 days after platform relaunch with $20M campaign....
Facebook launches global hashtag feature enabling brands to monitor conversations and engage with audiences in real-time, similar to Twitter functionality....
Brisk Iced Tea launches BriskBodega.com, a digital platform curated by VICE's Noisey featuring Black culture trends, artists and events. The launch includes a 14-city summer...
Russell Simmons and Tricia Clarke-Stone launch Narrative: The Culture Lab, a digital marketing and technology company focused on brand experiences and cultural relevance....
Robert Brauer reveals 6 deadly sins causing 96% of internet entrepreneurs to fail. Learn proven strategies to avoid common pitfalls in online business....
Black artists are learning that radio airplay alone isn't enough for success. Social media and online promotion campaigns create buzz and awareness beyond traditional radio...
Former Universal Music Group SVP Elise Wright joins vzillion as VP of Marketing Digital Messaging. Wright oversaw careers of Stevie Wonder, Akon, Amy Winehouse, and...