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Spotify’s Vanja Primorac Joins UTA

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Vanja Primorac has been hired by United Talent Agency as an executive focused on Music Innovations.

In this newly created role, she will identify and execute marketing, distribution and platform partnership.

Primorac previously worked at Spotify, where she was an Artist Marketing Representative. She worked with managers, independent and major labels on streaming strategies and marketing Campaigns.

In addition, she helped guide artist connect to their audiences globally. Some of the artists she worked with are J. Cole, Mumford & Sons, AlunaGeorge, Mike Posner and Calvin Harris.

Prior to her time at Spotify, she worked with Sean “Diddy” Combs and team to launch Revolt TV.

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