In the ever-evolving landscape of music and entertainment, significant partnerships have been formed that impact both artists and communities. An inspiring example from recent years is the collaboration between REVOLT TV and Sony Music Masterworks, U.S. division. This strategic alliance has introduced an array of diverse artists to the vibrant neighborhood of Harlem, New York, through the HELLO Harlem summer series events. The partnership effectively merges the arts, music, and community engagement, all while supporting organizations like the Boys and Girls Club of Harlem. Let’s delve into how this alliance has fostered a thriving music scene and a more vibrant community.
The REVOLT and Sony Music Masterworks Partnership
REVOLT TV and Sony Music Masterworks have joined hands to promote arts and music programming among young adults. This partnership brings artists like Theo Croker, Somi, Liam Bailey, and performers from its Masterworks Broadway soundtracks to perform at select summer series events in Harlem and upper Manhattan.
Impact on the Community
“HELLO Harlem is a positive platform for showcasing our artists while driving attention to the importance of organizations like the Boys and Girls Club of Harlem. We are happy to have our talent involved in this series, from the beginning, and to join forces with REVOLT in making a genuine difference in a community that matters to us,” says Angela Barkan, VP media & artist development, Sony Music Masterworks U.S.
The Mission of HELLO Harlem
HELLO Harlem is not just another fundraising campaign. It is a mission-driven initiative focused on raising awareness and support for the Boys & Girls Club of Harlem and providing a platform for rising musical talent. This initiative’s success has been made possible through a collaboration with Harlem Park to Park, an organization that represents 75+ businesses in Harlem.
Amplifying the Mission
“We are very excited by the momentum HELLO Harlem is building and the positive response we’ve received from the music community,” expresses Kai Wright, REVOLT VP of communications, “The willingness of Sony Music Masterworks to step up as a music partner helps us to amplify our mission and allows us to fuel HELLO Harlem with young, energetic musical experiences as envisioned.”
#MusicIndustry #SonyMusicMasterworks #RevoltTV #HELLOHarlem #CommunityEvents
