As we delve into the ever-evolving landscape of the technology and media industry, let’s take a moment to revisit the strategic partnership between Spencer Brown, David Landau, and VC Michael Rolnick, who formed DGital Media—an innovative audio engagement company. This company, designed to create, distribute, and monetize spoken word audio products, launched its first venture, the Re/code Radio network, in partnership with Revere Digital LLC, which was wholly acquired by Vox Media. This venture perfectly encapsulates the dynamic changes that have occurred in the past few years, demonstrating how traditional media forms are being transformed and reimagined for the digital era.
DGital Media and the Birth of Re/code Radio Network
Founded by technology journalists Walt Mossberg and Kara Swisher, Re/code quickly emerged as one of the nation’s leading independent tech news, reviews, and analysis websites. The launch of the Re/code Radio network, announced at the annual Code Conference, marked a significant milestone in the digital transformation of media.
Re/code Radio’s Inception and Purpose
The Re/code Radio network commenced with Re/code Decode, hosted by Kara Swisher, introducing audiences to a new format of tech news consumption. Lia Lorenzano Kennett, Chief Operating Officer of Revere Digital, highlighted the importance of adapting to the proliferation of mobile devices and the growing popularity of podcasts.
Effect of the Partnership
David Landau, Co-founder of DGital Media, emphasized the company’s goal to amplify media brands through audio, with the Re/code Radio network exemplifying this vision. According to Spencer Brown, another Co-founder, the strategy is to expand the brand’s footprint, tapping into new audiences and revenue opportunities.
The Team and Future Endeavors
Backing up this powerhouse team, DGital Media Chairman Michael Rolnick expressed his enthusiasm for the team’s collective experience in audio product management, programming, distribution, and monetization skills. With the addition of Chris Corcoran as Chief Content Officer and Grace Carrick as Executive Vice President for Sales and Strategy, the Re/code Radio network is poised to redefine digital audio programming.
Catch the Re/code Radio network on https://recode.net, iTunes, and other distribution partners. Stay tuned for more exciting updates in this digital media revolution!
#MusicIndustry #MediaEvents #TechnologyNews #DigitalMedia #AudioEngagement
