From now until June 10, Live Nation Entertainment will work once again with (RED) to raise awareness and money for the Global Fund to fight AIDS. Fans can take action locally by donating up to $25 when purchasing tickets on the Ticketmaster.com, Ticketmaster.ca and LiveNation.com websites.
“When we first worked together in 2013, we created nearly 100 million impressions and raised more than $130,000 for (RED), through the power of music, sports and live entertainment fans across the world,” said Live Nation Entertainment CEO and President Michael Rapino. “Now, we want to take it a step further and see if we can double these numbers in 2014. So many people see the importance of coming together to help begin the end of AIDS, and we want to do our part in helping to deliver an AIDS Free Generation in our lifetime. I look forward to seeing everyone work together to pull off this critical campaign.”
Fans purchasing tickets to select live entertainment, sports, theater, family and music events can support (RED) and the critical work of the Global Fund by making monetary contributions at the end of their ticket purchase on the aforementioned websites. 100% of these donations will go directly to the Global Fund, an international financing institution that delivers programs which provide prevention, treatment, counseling, Hiv testing and care services for people living with HIV/AIDS. Life-saving medication can cost as little as 40 cents a day, meaning that a $25 donation can deliver more than two months’ worth of medicine.
Said Deborah Dugan, CEO, (RED): “We are excited to build upon our relationship with Live Nation in support of (RED)’s mission to help end mother-to-child transmission of Hiv. We thank everyone for rallying around this incredibly important goal.”
Founded in 2006 by Bono and Bobby Shriver, (RED) has currently generated more than $250 million for the Global Fund. Last November and December 2013 was the first time that Live Nation Entertainment worked with (RED).