LEGO has unveiled its first KPop Demon Hunters building set, and the move gives the film another piece of commercial real estate just as the title approaches its one-year anniversary. For rights holders, the significance is simple: a single toy launch can signal how quickly a screen property can become merchandise-ready when consumer demand is strong.
LEGO’s first set centers on Derpy Tiger and Sussie Bird
The new set features Derpy Tiger and Sussie Bird, along with a flower pot to knock over. It retails for $69.99 and is available for pre-order through LEGO. The set, numbered 72537, contains 825 pieces.
The build includes the blue tiger, his six-eyed flying friend, and two of Rumi and Jinu’s love notes that can be placed on Derpy’s removable tongue. The accessories can also be stored in a secret compartment in Derpy’s head when the figure is on display.
A release timed near the film’s one-year mark
LEGO’s announcement comes just five days before KPop Demon Hunters’ one-year anniversary. The source says Netflix did not secure many major licensing deals before the film’s release, expecting a niche response rather than the widespread popularity it later achieved.
That timing matters because the set appears to be the start of a broader opportunity tied to the film’s merchandise potential. Even in this first step, LEGO is attaching one of the film’s most recognizable elements to a physical product built for collectors and fans.
What to watch next
The key development to watch is whether this single model becomes the beginning of a larger KPop Demon Hunters LEGO collection. The source says this launch should be viewed as the first entry in what could become a lucrative line.
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