Kanye West, Steve Stoute and Ben Horowitz served as panelists in Cannes, France as a part of the annual Cannes Lions International Festival of Creativity. In a seminar titled “Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape,”the trio gave their take on how technology and culture have married one another to help launch deals like Jay Z’s deal with Samsung and Dr. Dre’s deal with Apple. Â Check out the video below for the entire discussion.
https://youtu.be/vdSfnuEGHH4
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