Home Hip Hop Duracell Powermat Launches New Commercial with JAY Z Hip Hop Duracell Powermat Launches New Commercial with JAY Z By Digital and Radio Facts - July 25, 2012 2 FacebookXPinterestWhatsApp <strong>Today Duracell Powermat</strong> officially launches their first-ever commercial spot, part of an integrated marketing campaign that encourages <strong>New Yorkers</strong> to ‘Never Be Powerless.’ The commercial, which features renowned music artist and entrepreneur JAY Z, <strong>promotes</strong> the new Duracell Powermat 24-Hour Power Systemâ„¢, a wireless charging system that provides power at the ready at home and on the go. </p> <p>The spot also serves as an introduction to Duracell Powermat’s Wireless Power Nation — a series of out-of-home wireless charging “hot spots” in key venues throughout New York City, including JAY Z’s exclusive 40/40 Club. About the Commercial Showcasing a day-in-the-life of a busy New Yorker who needs to stay connected around the clock – with his iPhones acting as lifelines for work and play – the commercial makes the point that battery power barely lasts through lunchtime ” however, those who utilize Duracell Powermat never miss a beat, even as they hit the town for some late night fun. </p><div class="td-a-rec td-a-rec-id-content_inline tdi_2 td_block_template_1"><div id="div-gpt-ad-article-mid"><script>googletag.cmd.push(function(){googletag.display('div-gpt-ad-article-mid');});</script></div> </div> <p>The 60-second spot, which was filmed throughout New York City, showcases this constant power fix and culminates at JAY Z’s own 40/40 Club, outfitted with Duracell Powermat Wireless Charging “˜Hot Spots.’ In the final moments, our hero has a memorable run in with JAY Z himself, who is awaiting a call from someone very close to him. </p> <p>About JAY Z’s Involvement:As a well-known trend-setter that helped redefine the music industry, JAY Z is uniquely positioned to bring wireless power to the people – making him a natural choice to be the new face and voice of Duracell Powermat, who signed a multi-year global agreement with the rapper as an investment partner back in January of this year. </p><div class="rf-also-read-box" style="border-left:4px solid #990000;padding:14px 18px;margin:28px 0;background:#f7f7f7;font-size:16px;line-height:1.5;"><strong>Also Read:</strong> <a href="https://radiofacts.com/siriusxm-opens-new-technology-facility-in-dublin-ireland/" style="font-weight:700;text-decoration:none;">SiriusXM Opens New Technology Facility in Dublin, Ireland</a></div> <p>His proven capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones enables Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.</p> <p>Quotes from JAY Z:”In today’s society our mobile devices have become essential tools in business, entertainment and managing our social lives. Duracell Powermat has recognized a real need in today’s world. The ’24 Hour Power System’ is a way to keep connected without the worry of losing battery life.</p> <p>Being able to charge wirelessly is a necessary step into the future and Duracell Powermat is leading the way. “I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future.</p> <p>“About Duracell Powermat’s 24-Hour Power System and Wireless Power NationThe 24-Hour Power System incorporates everything needed to stay powered whenever, wherever, including:A sleek, charging Powermat ” in black or white ” perfect for charging two devices simultaneously, or one device and the portable back-up batteryA wireless charging case that perfectly fits your iPhone; available in white and black as part of the system, as well as a variety of other individual case colors onlineA portable backup battery that carries one full charge for any iPhone or micro-USB powered deviceSmart technology — unlike other chargers, the Powermat is smart. </p> <p>It knows the right amount of energy needed for optimal usage and stops sending power to a device when it is is fully charged, eliminating wasted energy. The Duracell Powermat 24-Hour Power System retails for $99 at major New York City retailers and online at www.</p> <p>DuracellPowermat. com, with full nationwide retail distribution following this fallThe Duracell Powermat Wireless Power Nation is an integrated plan combining strategic lifestyle and retail partnerships designed to bring Duracell Powermat Wireless Charging “˜Hot Spots’ to numerous New York City (and national) venues at a multitude of lifestyle touch points from gyms, travel hubs and sporting venues, to bars. For example, the new Barclay’s Center and JAY Z’s own 40/40 Club are among the very first venues to offer guests a network of fast, convenient charging right on premise.</p><div class="td-a-rec td-a-rec-id-content_bottom tdi_4 td_block_template_1"> <div id='div-gpt-ad-rf-rect-3' style='min-width: 300px; min-height: 250px;'> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-rf-rect-3'); });</script> </div></div> </div> <footer> <div class="td-post-source-tags td-pb-padding-side"> </div> <div class="td-post-sharing-bottom td-pb-padding-side"><div class="td-post-sharing-classic"><iframe title="bottomFacebookLike" frameBorder="0" src="https://www.facebook.com/plugins/like.php?href=https://radiofacts.com/duracell-powermat-launches-new-commercial-with-jay-z/&layout=button_count&show_faces=false&width=105&action=like&colorscheme=light&height=21" style="border:none; overflow:hidden; width:105px; height:21px; background-color:transparent;">FacebookXPinterestWhatsApp Previous articleMVD Releases Beatles and Ali Anniversary DocsNext articleDJ Charged With DUI After 3-Car Accident Digital and Radio Facts RELATED ARTICLESMORE FROM AUTHOR How Are Hip Hop & R&B Fans Really Listening to Music in the Car? 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