Today Duracell Powermat officially launches their first-ever commercial spot, part of an integrated marketing campaign that encourages New Yorkers to ‘Never Be Powerless.’ The commercial, which features renowned music artist and entrepreneur JAY Z, promotes the new Duracell Powermat 24-Hour Power Systemâ„¢, a wireless charging system that provides power at the ready at home and on the go. The spot also serves as an introduction to Duracell Powermat’s Wireless Power Nation — a series of out-of-home wireless charging “hot spots” in key venues throughout New York City, including JAY Z’s exclusive 40/40 Club.
About the Commercial
Showcasing a day-in-the-life of a busy New Yorker who needs to stay connected around the clock – with his iPhones acting as lifelines for work and play – the commercial makes the point that battery power barely lasts through lunchtime ““ however, those who utilize Duracell Powermat never miss a beat, even as they hit the town for some late night fun. The 60-second spot, which was filmed throughout New York City, showcases this constant power fix and culminates at JAY Z’s own 40/40 Club, outfitted with Duracell Powermat Wireless Charging “˜Hot Spots.’ In the final moments, our hero has a memorable run in with JAY Z himself, who is awaiting a call from someone very close to him.
About JAY Z’s Involvement:
As a well-known trend-setter that helped redefine the music industry, JAY Z is uniquely positioned to bring wireless power to the people – making him a natural choice to be the new face and voice of Duracell Powermat, who signed a multi-year global agreement with the rapper as an investment partner back in January of this year. His proven capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones enables Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.
Quotes from JAY Z:
“In today’s society our mobile devices have become essential tools in business, entertainment and managing our social lives. Duracell Powermat has recognized a real need in today’s world. The ’24 Hour Power System’ is a way to keep connected without the worry of losing battery life. Being able to charge wirelessly is a necessary step into the future and Duracell Powermat is leading the way.”
“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”
About Duracell Powermat’s 24-Hour Power System and Wireless Power Nation
The 24-Hour Power System incorporates everything needed to stay powered whenever, wherever, including:
A sleek, charging Powermat ““ in black or white ““ perfect for charging two devices simultaneously, or one device and the portable back-up battery
A wireless charging case that perfectly fits your iPhone; available in white and black as part of the system, as well as a variety of other individual case colors online
A portable backup battery that carries one full charge for any iPhone or micro-USB powered device
Smart technology — unlike other chargers, the Powermat is smart. It knows the right amount of energy needed for optimal usage and stops sending power to a device when it is is fully charged, eliminating wasted energy.
The Duracell Powermat 24-Hour Power System retails for $99 at major New York City retailers and online at www.DuracellPowermat.com, with full nationwide retail distribution following this fall
The Duracell Powermat Wireless Power Nation is an integrated plan combining strategic lifestyle and retail partnerships designed to bring Duracell Powermat Wireless Charging “˜Hot Spots’ to numerous New York City (and national) venues at a multitude of lifestyle touch points from gyms, travel hubs and sporting venues, to bars. For example, the new Barclay’s Center and JAY Z’s own 40/40 Club are among the very first venues to offer guests a network of fast, convenient charging right on premise.