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Joel Beckerman, the Founder and Creative Leader of award-winning music company specializing in Sonic Branding Man Made Music, has been selected by Fast Company, the world’s leading progressive business media brand, as one of the Most Creative People in Business 1000 (The MCP 1000). His profile can be viewed here.
Fast Company’s MCP 1000 is a new resource that defines the influential, diverse group of modern Renaissance men and women driving change across the economy and around the globe. Fast Company will bring the members of the world’s most creative community together to facilitate the spread of innovation and the sharing of expertise.
Beckerman and his team of creative talent (including composers, sound designers, producers, and music supervisors) and music strategists at Man Made Music utilize sound and music to breathe life into the campaigns and products of major brands like AT&T and Hertz and are behind the reinvigoration of numerous networks (e.g., Univision) and cable television show themes – often collaborating with renowned recording artists on iconic projects.
Examples of Man Made Music’s more notable projects include the sonic overhaul of the entire A&E network; the modernized theme for CBS’ Entertainment Tonight with will.i.am; the production of the theme for The History Channel’s special King which included a new arrangement of U2’s seminal tribute to the civil rights leader, “Pride (In the Name of Love)” asperformed by Grammy winner John Legend; the theme for the acclaimed morning show CBS This Morning; the theme for NBC Nightly News with Brian Williams; the theme for ESPN’s critically acclaimed sports documentary films 30 for 30; FX’s iconic theme FX Has The Movies; and the 2012 Superbowl theme music inspired by John Williams’ original iconic composition, “Wide Receiver.”
“It’s such an honor to be invited to be a part of this talented, driven group. We are all so fortunate to live in a time where the world is getting smaller while ideas are getting bigger. Bravo to Fast Company for celebrating these people who are always pushing the limits of innovation,” said Beckerman.
Beckerman, along with his MCP 1000 peers, was honored at an exclusive launch event held at Fast Company headquarters in New York City and hosted by Diane von Furstenberg (DVF), Neil Blumenthal (Warby Parker), Beth Comstock (GE), Dennis Crowley (Foursquare), David Droga (Droga5), Chris Hughes (New Republic), David Karp (Tumblr), Michelle Peluso (Gilt Groupe), and Rachel Sterne Haot (chief digital officer, NY State). The MCP 100 will also be celebrated with a launch event in San Francisco at the Pinterest headquarters. It will be hosted by Jared Leto (actor, musician and producer), Ben Silbermann (Pinterest), Evan Sharp (Pinterest), Scooter Braun (Talent Manager), Jennifer Aaker (Stanford), Brian Chesky (Airbnb), Joe Gebbia (Airbnb), Yael Cohen (Fuck Cancer), Padmasree Warrior (Cisco), Bing Gordon (Kleiner Perkins Caufield & Byers), Anne Wojcicki (23andMe), Aaron Levie (Box), Kevin Rose (Google Ventures) and Sophia Amoruso (Nasty Gal).