iHeartMedia Toledo today announced the debut of FOX SPORTS 1230 THE GAMBLER, “Toledo’s Action Starts Here,” effective immediately.
The new station will provide a way for listeners to keep up to date on all things sports, with a focus on gambling, fantasy recommendations and the latest sports headlines.
Each hour will feature wagering updates from the VSiN (Vegas Stats and Information Network) and new programming from the BetR Network, including “My Guys in the Desert,” hosted by sportscaster Brent Musberger.
Fox Sports 1230 “The Gambler” lineup will include a mix of programming, offering listeners betting guides, handicapping and strategies plus signature programming from Fox Sports Radio, including “The Dan Patrick Show” and “The Herd with Colin Cowherd,” as well as highly respected Toledo sportscaster Anthony Bellino weekday mornings.
“Fox Sports 1230 ‘The Gambler’ is the future of sports radio,” said Scott Sands, Senior Vice President of Programming for iHeartMedia Ohio and West Virginia.
“We are thrilled to bring this hot new format to Northwest Ohio and Southeast Michigan, assisting our growing audience in navigate the ever-growing world of sports wagering.”
“Radio listeners are more engaged with online sports betting and more aware of sports betting brands,” said Matt Bell, Area President for iHeartMedia Toledo.
“This station is great for our local advertisers and clients as recent data from Nielsen Scarborough has found the more time listeners spend with radio, the greater their sports betting engagement.
The study also found that listeners of live sports on radio are more than twice as likely to participate in sports betting than the average US audience.”
Full Weekday Programming Lineup: