iHeartMedia San Antonio announced today that Pedro Escalera aka Pedro Al Aire has been named Program Director for 104.5 Latino Hits, San Antonio’s Numero Uno Para HITS, effective immediately. iHeartMedia San Antonio has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 8 stations comprised of music, talk, and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Escalera will be responsible for leading all aspects of the station’s on-air experience, talent, content, programming, and online presence of 104.5 Latino Hits. Escalera will report to Jason McCollim, Senior Vice President of Programming for iHeartMedia San Antonio & Austin.
“There was no doubt in our minds that Pedro was the perfect fit to lead the 104.5 Latino Hits brand, thanks to his extensive expertise in the Spanish CHR format,” said McCollim.”His unparalleled knowledge of the format made him the clear choice to spearhead this one-of-a-kind brand, unique to San Antonio – and we couldn’t be more thrilled.”
Escalera joins the iHeartMedia San Antonio from Emmis Austin, where he most recently served as the Program Director & Morning Host of Latino 102.7. The three-time Radio Ink award nominee also served as the evening Talent for AGM’s Fuego 102.9 in Albuquerque, NM.
“iHeartMedia San Antonio is uniquely poised for continued growth and new, incredible opportunities,” said Escalera. “I am grateful to iHeartMedia leadership for entrusting me at the helm of 104.5 Latino Hits in San Antonio. I look forward to leaning into the success already in motion.”
iHeartMedia is the leading media outlet in the San Antonio, TX market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social, and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.
