C�R Media, Inc. announced an exciting, strategic partnership with DigitasLBi, a global marketing and technology agency transforming businesses for the digital age. Under the agreement, DigitasLBi New York will provide strategic planning, media buying, marketing and creative support tied to the launch of the Company’s next generation music streaming app, C�R, scheduled for 2015.”We are excited to team up with the proven leaders at DigitasLBi to attempt to change the face of the music streaming industry,” said Tom Brophy, Founder and CEO of C�R Media. “As a top ten global agency, DigitasLBi’s expertise in brand building and creativity is unparalleled in the industry. We look forward to working together to successfully drive the expected roll out of C�R this year.”We share an ambition to create and design the best customer content and experiences, that are as delightful as they are seamless.
We look forward to bringing to bear our integrated suite of performance media, millennial marketing and creative strategy to a customer-obsessed and progressive company like C�R Media,” said Todd Stanley, EVP, DigitasLBi (New York).
