Publishers and rights holders in hip-hop now have a powerhouse alliance to watch as Concord, a major independent music company, dives deeper into rap catalog management with Victor Victor Worldwide, handing over stewardship of Pop Smoke and Ski Mask the Slump God recordings to amplify their reach through global resources.
Concord Enters Rap with Victor Victor Venture
Concord has announced a strategic multi-year partnership with Victor Victor Worldwide, a New York-based record label founded by global entertainment executive Steven Victor. This venture aims to drive Victor Victor Worldwide’s next chapter while expanding Concord’s presence in hip-hop. Concord will support Victor Victor Worldwide’s roster and work to find new audiences for the label’s recording catalog.
Steven Victor said, “This marks an exciting new chapter for VVW, and I look forward to working with the Concord team to help propel our artists through its global network of resources. I’m grateful to Bob and Tom for their confidence in our vision.”
Tom Becci, Chief Executive Officer of Concord Label Group, said, “At Concord, we build for what’s next by strengthening our creative teams. This venture with Steven and Victor Victor Worldwide unites organizations with distinct voices and a shared track record of developing artists at the highest level. By combining Victor Victor’s cultural leadership with Concord’s global resources, we’re creating a long-term partnership designed to break new talent and build lasting careers.”
Catalog Legacy Gets Concord Boost
Alongside the collaboration, Concord will steward Victor Victor Worldwide’s culturally impactful catalog, including artists such as Pop Smoke and Ski Mask the Slump God. The focus will be on preservation and thoughtful expansion to amplify impact, create new opportunities, and ensure these recordings continue to evolve and inspire.
A multifaceted music and media company, Victor Victor Worldwide was founded in 2016 in New York City and represents some of the world’s most impactful artists, songwriters, creators, and athletes. Victor Victor Worldwide has launched the careers of artists that include Pop Smoke and Ski Mask the Slump God. The company was also behind Japanese cultural icon NIGO’s return to music with the release of I Know NIGO in 2022, which featured music from A$AP Rocky, Lil Uzi Vert, and Tyler the Creator.
Steven Victor began his career in the publicity department of Interscope Records before moving on to become an artist manager. Prior to founding Victor Victor Worldwide, he served as COO of G.O.O.D Music.
Concord’s Expanding Recorded Music Network
The Victor Victor Worldwide deal marks the latest move for Concord, which has been focused on expanding its recorded music network. The company acquired UK-based indie label Ninja Tune Records last month and made a strategic investment in The Azoff Company’s Giant Music in January.
Track Concord’s Next Moves in Hip-Hop Expansion
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