Today, burgeoning Memphis rapper Clay “Krucial” Perry III joins forces with fellow Bluff City native NLE Choppa for the unfiltered new single “Switches.” Listen HERE via Warner Records. Introspective and soulful, “Switches” is the first taste of Perry‘s forthcoming project Wake Me Up When It’s Over which features Blocboy JB, Lil Migo, Kevo Muney, Lil Beezy and arrives on February 3rd. “Switches” is accompanied by a suitably epic video. Watch it HERE.
Amidst a stripped-down beat and choral flourishes, the Tennessee rappers share their truth about life, love, and the music industry. Clay’s raps into a mirror with melodic, passionate bars including his chanting of the name “Candyman” repeatedly in the chorus as a nod to the horror film classic. Choppa steps up and shares his unapologetic thoughts. It’s abrasive, evocative, and endlessly compelling.
The palpable authenticity of “Switches” is reflected in the video, which finds Perry and Choppa trading verses in a neon-hued, smoke-filled warehouse. Their scenes, which include an ominously lit RV and long, contemplative stares into a mirror, are intercut with animated sequences depicting shadow puppets.
“Switches” arrives just one month after “No Direction,” a similarly thought-provoking track, and CLAY, his most ambitious project to date. That 10-track collection showcases his deep musical breadth and range with features from BIG30, G Herbo, and Tay Keith, and samples of indie darlings Tame Impala and Grizzly Bear. The rapper will soon pick up where he left off by sharing anecdotes about Memphis life on Wake Me Up When It’s Over.
If the searing “Switches” is any indication, the project could be Perry’s most vulnerable and hard-hitting to date.