John Legend Launches Rosé Brand LVE at Airbnb Concert

Last night, Thursday, June 21, 10-time Grammy Award-winning artist John Legend launched his new rosé brand, LVE, while performing at an intimate, one-night onlyAirbnb Concert in Beverly Hills to celebrate the official start of summer and his latest single, “A Good Night.”An intimate crowd, including Chrissy Teigen, their daughter Luna and friend Kris Jenner and her boyfriend Corey Gamble, gathered at a breathtaking ‘secret’ Beverly Hills venue – an undisclosed Airbnb home until the day of the show – to enjoy an exclusive concert, featuring live performances accompanied by wine from John’s Legend Vineyards Exclusive (LVE) collection. All of the proceeds from the evening were donated to FREEAMERICA, a multi-year culture campaign initiated by John Legend to change the national conversation about our country’s misguided policies and transform America’s criminal justice system. BEVERLY HILLS, CA – JUNE 21: General atmosphere at John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. (Photo by Jerod Harris/Getty Images for Airbnb) BEVERLY HILLS, CA – JUNE 21: General atmosphere at John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. (Photo by Jerod Harris/Getty Images for Airbnb) BEVERLY HILLS, CA – JUNE 21: General atmosphere at John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. (Photo by Jerod Harris/Getty Images for Airbnb) BEVERLY HILLS, CA – JUNE 21: DJ Kiss attends John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. (Photo by Jerod Harris/Getty Images for Airbnb) BEVERLY HILLS, CA – JUNE 21: John Legend (L) takes a selfie with guests at John Legend’s launch of his new rose wine brand, LVE, during an intimate Airbnb Concert on June 21, 2018 in Beverly Hills, California. (Photo by Jerod Harris/Getty Images for Airbnb)