BMG PROMOTES SHANE COSME TO SVP, INTERNATIONAL MARKETING
BMG has announced the promotion of Shane Cosme to Senior Vice President, International Marketing, US. Cosme is based in Los Angeles and will continue to report to Fred Casimir, EVP Global Repertoire & Marketing, alongside Jason Hradil, EVP, New York & SVP International Marketing.
Cosme joined BMG in 2018 to help spearhead BMG’s fast-growing international recorded music efforts. Overseeing international marketing teams in Los Angeles and New York, he serves as the point person responsible for all outbound global releases from the US to BMG’s international territories, overseeing the marketing efforts of the local teams based in each international territory, dedicated to handling US-based repertoire. A pivotal role, Cosme navigates global priorities for BMG’s fully integrated international platforms seamlessly for both current and new artist projects. With relationships and knowledge of ex-US markets, he develops campaigns that achieve high levels of success for BMG’s increasingly global recorded music clients.
Cosme has been instrumental in the recent success of projects including chart-topping BBR Music Group recording artist Blanco Brown (‘The Git Up’), Diamond-certified Conkarah (‘Banana’ ft. Shaggy now at 2B+ global streams), rising newcomer Curtis Waters’ global viral track ‘Stunnin’’ ft. Harm Franklin (now at 1B+ global streams), UK-based/US-signed hip-hop artist and YouTube phenomenon KSI (the biggest selling UK Breakthrough Act of 2020, seven Top 10 singles), the global launch of Run The Jewels’ critically-acclaimed album RTJ4, and many more.
Fred Casimir, BMG EVP Global Repertoire & Marketing, said, “Shane Cosme and Jason Hradil, who is leading our US international marketing team, are both colleagues with a truly international mindset. One of BMG’s missions is to overcome silo-thinking and execute global campaigns in fast-changing markets. I am pleased to have such a strong international team in the US and the promotion of Shane Cosme is well deserved.”