RUSSELL SIMMONS LAUNCHES ALL DEF DIGITAL (ADD),�WITH A ROLLOUT OF ORIGINAL MUSIC, SPOKEN WORD�AND IRREVERENT COMEDY CONTENT TO KICK OFF�NEW YOUTUBE CHANNEL�
Los Angeles, CA � August 14, 2013 � All Def Digital, a new destination for cutting-edge Black music, comedy and spoken word programming helmed by industry icon russell simmons launches this week atwww.YouTube.com/AllDefDigital.
Among the new series premiering this week are:
����������Odd World:� Mellow High���Odd World: MellowHigh is a music documentary series following hip-hop music trio MellowHigh (Hodgy Beats, Domo Genesis, Left Brain), as they record their new EP and gallivant across Europe on tour with the rest of hip-hop music collective, Odd Future Wolf Gang Kill Them All (OFWGKTA). (8/15
����������Dr. Reasons�� starring YouTube comedy sensation Spoken Reason as Dr. Reasons counseling quirky troubled couples through relationship hurdles. (8/16)
����������B-Rock�� an animated series that blows the roof off of the White House and exposes the twisted behind-the-scenes shenanigans of the 44th�President of the United States of America, barack obama, as he and his Commando in Chief alter ego, B-Rock encounter an endless array of familiar characters.� (8/17)
Also featured will be�original comedy programming�including�The Harriet Tubman Sex Tape, the first video in a series that sheds the bright light of ADD Comedy on history;�Blackie Sack�(Preview)�,�a hilarious parody about the first African American hacky sacker kicks off the “ADD!” weekly sketch comedy series; and�Counterfit,�the animated misadventures of thuggish antihero, Counterfit.��Original music programming, which will ramp up early Fall in conjunction with All Def Music, will also be a big part of the schedule.� And,�All Def Poetry�videos will capture the electrifying energy of the spoken word experience from the next generation of great poets.
“I’ve worked my entire professional life to promote up-and-coming talent and the new art forms they create and YouTube is the perfect platform for this new generation,” said Simmons.� “Just as our talent will benefit from being able to engage directly with their fans, YouTube will benefit from having a network that reflects the incredible diversity of the new America.”
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