KIYS Reformats as BOB FM

Jonesboro Listeners Are Turning Their Knobs to BOB In The New Year

KIYS-HD2 gets an attitude adjustment by introducing Envision Networks^®and Kroeger Media’s BOB FM^® to Jonesboro, Arkansas. TheBOB FM^® brand is built on personality and listeners of “94.1 Bob-FM” will now get it in abundance. After stunting as “94.1 Reindeer Radio,” East Arkansas Broadcasters former Rock “94.1 The Buzz” format on 94.1 K231BV/101.7 KIYS-HD2 is playing Variety Hits with BOB FM’s creative imaging and musical mix.

BOB FM^® brings the format and marketing to your door

With a song library consisting of over 1,200 titles that are made up of rock, pop, and adult contemporary music, BOB’s unique sound is best described as one big mixtape for adult listeners.

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