Local radio executives and sales teams facing intense revenue pressure in the third quarter now have access to a targeted digital strategy session featuring two of Florida’s top market managers. Cox Media Group’s Brian McGhee and ADX Communications’ Jeff Wayne are headlining a new online event designed to help radio professionals boost actual sales and income before the quarter ends.
Florida Market Leaders Reveal Revenue Tactics
The event, titled “How Local Radio Wins The Next Revenue Battle,” brings together McGhee and Wayne to share their specific revenue playbooks. McGhee serves as Vice President and Market Manager for Cox Media Group in Jacksonville, while Wayne holds the role of General Sales Manager for ADX Communications in Pensacola. Both executives oversee significant Florida markets where local radio competition remains fierce.
The session launches on July 9 at 8 p.m. ET and is available via Apple, Audible, and Spotify. Unlike traditional in-person rallies, this format allows salespeople, managers, and market owners across the country to access the content immediately. The event will remain in an archive for on-demand listening, ensuring teams can review the strategies multiple times.
Quarterly Format Targets Immediate Sales Growth
Event co-hosts Chris Fleming of CD Media Consulting and Loyd Ford of Rainmaker Pathway Consulting Works designed the quarterly series specifically for radio sales professionals seeking immediate results. Fleming stated the event is “literally designed for radio salespeople, sales managers, market managers and local radio owners who want to increase their actual revenue this quarter”.
Ford emphasized the encouragement aspect of the program, noting that local radio sellers often lack sufficient motivation. He added that the individual events provide “actual ideas that ANYONE, ANYWHERE can use to boost their actual sales and income in this quarter”. The series launches four times annually, creating a recurring touchpoint for the industry to address revenue challenges.
The free blog section at RainmakerPathway.com will also host the event, providing an additional access point for industry professionals who prefer reading over audio formats. This multi-platform approach ensures that radio executives and sales teams can integrate the revenue strategies into their operations regardless of their preferred listening method.
For labels, publishers, and rights holders relying on local radio for promotion, understanding how stations are driving revenue is critical. Stronger station revenue often correlates with increased willingness to invest in local artist promotion and new music campaigns. This event offers a direct look at how top-tier market managers are adapting their sales strategies to maintain financial stability in a competitive streaming environment.
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