Cox Media Group and Comscore Agree to New Multi-Year Deal
Cox Media Group signs multi-year agreement with Comscore for TV audience measurement across 64 stations. The deal provides cross-platform viewership data and advanced audience insights...
Tag : advertising data
NIELSEN: 77% of American Adults Listen to Radio Daily
Nielsen reports 77% of American adults listen to radio daily, making it the second most popular medium after TV with 95% reach. Radio significantly outperforms...