In a groundbreaking collaboration, Spotify has partnered with beverage company Liquid Death to introduce a one-of-a-kind urn designed for music enthusiasts. Dubbed the Eternal Playlist Urn, this innovative product features a built-in Bluetooth speaker, allowing users to enjoy their favorite tracks even after they have passed away. Priced at $495, the urn quickly captured the attention of the public, selling out within just a week of its announcement on February 24.
The Eternal Playlist Urn is more than just a vessel for ashes; it serves as a means to curate a personalized soundtrack for the afterlife. To assist users in creating their “eternal playlist,” Spotify and Liquid Death launched the Eternal Playlist Generator. This interactive tool prompts users with questions like “what’s your eternal vibe?” and utilizes their Spotify listening history to compile a unique mix of songs that resonate with their life experiences.
As part of the marketing campaign, Liquid Death released a humorous video showcasing the urn’s capabilities. The ad playfully suggests that the biggest downside of being deceased is the inability to enjoy music. It features the urn placed in various home settings, accompanied by a montage of diverse music genres, highlighting the versatility of the product. The video also includes a tongue-in-cheek claim that keeping the deceased entertained with music can reduce hauntings by up to 47 percent.
The announcement of the Eternal Playlist Urn sparked a flurry of reactions on social media, with users sharing their thoughts and jokes about the product. One user humorously suggested they would haunt the urn to play annoying songs, while another expressed a desire for their ashes to be accompanied by their favorite musicals. The product’s unique blend of technology and sentimentality has been met with both intrigue and amusement, showcasing Spotify’s ability to innovate in unexpected ways.
For those who missed out on the initial release, interested customers can sign up on the Liquid Death website to receive notifications about future availability. The Eternal Playlist Urn represents a novel intersection of music, technology, and memorialization, appealing to a niche market of music lovers who wish to carry their passion into the afterlife.