Sony Seeks VP Urban Radio Promotion


190941_4e9850559fe5c5.19864064_company_headerVice President, Urban Radio Promotion (Urban Mainstream & Urban AC Format)

US-NY-New York

Sony Music Entertainment


Working closely with EVP of Urban Artist Development this position sets strategy for the department as well as secures radio airplay for artists distributed by RED. 


* Oversee all RED's urban radio promotion staff airplay efforts
* Work with RED-distributed labels on radio efforts
* Main point of contact to our labels promotion staffs to strategize radio campaigns and initiatives
* Strategize/communicate with RED distributed label presidents/owners in maximizing radio initiatives
* Liaise with artists and artist management per label requests
* Promote assigned projects directly to Radio Station s, consultants and programmers  to obtain radio airplay at Urban Mainstream and Urban AC formats
* Oversee relationships with Independent Promotion consultants
* Work closely with RED Label Management department to identify potential artist opportunities
* Work with RED marketing, digital and sales departments to maximize radio initiatives
* Analyze the effectiveness of radio campaign efforts and work with EVP of Urban Artist Development to develop best/better practices to achieve department/company goals


* Minimum 10 years of radio promotion management experience
* Strong relationships with radio programmers nationally
* Proven track record of converting airplay into sales
* Passionate music fan with broad knowledge of music landscape
* Exceptional communication and negotiation skills
* Successful candidate will possess a positive attitude, an eagerness to learn and a demonstrated ability to thrive in a fast paced work environment while juggling multiple tasks and priorities 


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