New York, New York ““ April 3, 2012 — Erica Farber has been named the new President and Chief Executive Officer of the Radio Advertising Bureau (RAB) it was announced today by Scott Herman, Chairman of the RAB Board and Executive Vice President, Operations, CBS RADIO.
Farber, most recently Executive Vice President of the organization, will assume the RAB leadership post on April 16th. Jeff Haley who has led the organization for the last five years is leaving to pursue a new opportunity. Under Haley's stewardship, the RAB has forged stronger relationships within the advertising marketplace and reshaped the organization into a full-service integrated membership, business development and training concern.
Haley recruited Farber in late 2011 to establish a cohesive membership and services practice within the RAB. Farber's selection comes with the endorsement of the RAB Board which includes representation from a broad group of radio broadcasters across the US.
According to Herman, “Erica is an excellent selection with the relevant skills and expertise to lead the RAB. She brings an impressive track record in radio sales and management. In addition, Erica has a clear understanding of the organization and what the broadcast industry requires from the RAB. She has demonstrated a strong capacity of working with multiple constituencies which is critical to the RAB role.”
“We thank Jeff for his guidance and leadership the past five years in helping to shape an organization that fits the radio and media landscape today”, stated Herman. “He's left an indelible imprint on the industry and we thank him for his service and commitment.”
Farber commented, “I'm honored to take on this responsibility and lead the Radio Advertising Bureau. In my short time at the organization, the passion and commitment has been exhilarating. I'm excited to build on the momentum set by Jeff and work with the Board and industry at large to advocate for this great medium.”
A veteran of the radio and broadcasting industries, Farber was CEO of the radio consulting and Internet service provider, The Farber Connection LLC, a firm she founded in 2010. During her fifteen year tenure at Radio & Records, Farber held various positions including COO, President, Publisher and CEO. Prior to that Farber rose through the ranks at the INTEREP Companies and served as Executive Vice President/Radio Development Director.
In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of “The Most Influential Women in Radio” by the readers of Radio Ink Magazine. She currently serves as a Director of Arbitron, Director for the Broadcasters Foundation of America and the Library of American Broadcasting.
About the Radio Advertising Bureau:
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.
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