He makes a powerful statement with the song and the accompanying visual. The video proudly features and spotlights the achievements of over a dozen black entrepreneurs. It includes Issa Rae, Nipsey Hussle, Tyler, The Creator, Robert Hartwell, Six Sev, TyAnthony Davis [Founder of Vox Collegiate Junior High], Vincent Williams [Founder of Honey’s Kettle], Iddris Sandu, Beatrice Dixon [Founder of Honey’s Pot], Arthell & Darnell Isom[Founders of D’ART Shtajio], Neighbors SkateShop, Alrick Augustine, Denise Woodard [Founder of Partake Cookies], Chace Infinite [Founder of Harun Coffee Shop], Chef Alisa[Founder of My Two Cents], Debbie Allen [Founder of Tribe Midwifery], Angela Richardson [Founder of PUR Home], Miss Bennett Fitness, Black and Mobile, Trill Paws Dog Accessories, Third Vault Yarns, and “The First Black Valedictorian of Princeton” Nicholas Johnson.
They all make cameos as title cards introduce their accomplishments. Over a slick and soulful bounce, Pharrell carries an uplifting and undeniable affirmation punctuated by his instantly recognizable high register. This anthem arrives at just the right time.
Pharrell also joined forces with TIME for a very special cover project entitled The New American Revolution. He personally curated a series of essays and conversations between Black leaders that explore America’s oppressive past and visions for a more equitable future, with perspectives from Kenya Barris, Imara Jones, Naomi Osaka, Tyler, the Creator, and more. To bring this dialogue to the forefront, he unites the likes of Yara Shahidi and Angela Davis in once-in-a-lifetime interviews. Hank Willis Thomas contributed the cover art.
About the issue, Pharrell wrote, “In assembling this project, I asked some of the most qualified people I know in every field—from Angela Davis to Tyler, the Creator, to Representative Barbara Lee—to talk with us, and with one another, about the way forward. I wanted to convey a vision of a future filled with the artists, creators and entrepreneurs who can fulfill the promise of this country’s principles.”