Pop/hip-hop maverick Bryce Vine returns today with “Care at All,” a genre-mashing lowkey anthem that shows off the Los Angeles-based singer and producer’s candid writing and rich voice. “Why do I even care at all?” Bryce laments on the plush track’s chorus, after revealing that he’s been spending a little too much time reflecting on a relationship gone wrong. Listen to it HERE and check out the accompanying psychedelic video HERE. “Care at All” finds the multi-platinum Bryce Vine returning to the swirling production and introspective lyrics that have fueled his most memorable tracks, like his 2017 breakthrough “Drew Barrymore.” Brooding in an alcohol-soaked haze, he slides over a deceptively upbeat groove toward a bridge that leaves Bryce alone with his thoughts.
“This is a song about the heartbreak of losing someone,” Bryce explains. “It’s going through all the ways you try to get them off your mind, but nothing is working. It’s a pretty depressing concept so I wanted to keep the vibe fun and energetic. I kept thinking about the song “Where Is My Mind” by The Pixies and tapping into that energy – like if they remade Fight Club in 2021, this song could be playing at the end as the buildings are blowing up.” This new single follows a productive couple of years for Bryce Vine.
In 2019, he released his debut full-length, Carnival, which included the platinum YG-assisted hit “La La Land.” He carried that momentum into 2020, releasing the contemplative Problems EP, collaborating on the post-party anthem “Stay” with Cheat Codes, and making the warm dance-pop single “Baby Girl” with The Neptunes’ Chad Hugo. “Care at All” is both a reminder of what made Bryce Vine‘s music so alluring in the first place and an exciting look at the future as he stares down another busy year.