M.C. Richardson, a prominent figure in American media and the founder of the United Minority Media Association (UMMA), has passed away at the age of 86. Richardson’s contributions to the media landscape, particularly in advocating for equity and representation for people of color, have left a lasting impact on the industry.
Established in 1974, the UMMA emerged as a leading organization in the Kansas City region, focusing on advancing opportunities for minorities in both broadcast and print media. Under Richardson’s stewardship, the UMMA became an affiliate of the National Black Media Coalition, further amplifying its mission to elevate diverse voices that had historically been marginalized.
In addition to his work with UMMA, Richardson was a well-respected radio host at Kansas City’s community station, KKFI, where he helmed the program “Guess Who’s Coming to Kansas City.” This show highlighted cultural, leadership, and community issues, featuring notable guests from various sectors, including local political figures and sports icons. His commitment to independent media was evident in his role as one of the founding programmers at KKFI.
Richardson also founded, edited, and published City, Inner and Outer Magazine, which served as a platform for community engagement and advocacy. His legacy is characterized by a relentless pursuit of representation and opportunity for underrepresented groups in the media. Born in 1939 in Kansas City, Richardson’s life journey included a service in the U.S. Navy, followed by academic pursuits in communication, culminating in a career dedicated to uplifting voices within his community.
