M.C. Richardson, a prominent figure in the Kansas City media landscape and founder of the United Minority Media Association (UMMA), has passed away at the age of 86. His contributions to American media were significant, particularly in advocating for equity and representation for people of color within the industry.
Richardson established UMMA in 1974, positioning it as a leading organization in the Kansas City area focused on advancing opportunities in both broadcast and print media for underrepresented communities. Under his guidance, UMMA became affiliated with the National Black Media Coalition, which further amplified its mission of advocacy and community engagement.
In addition to his work with UMMA, Richardson was a former radio host at Kansas City’s KKFI, where he led the program “Guess Who’s Coming to Kansas City.” His show addressed cultural and community issues, featuring notable guests from various sectors, including politics and sports. His commitment to independent media was evident through his role as one of the station’s founding programmers.
Richardson’s influence extended beyond radio as he also founded and published City, Inner and Outer Magazine, utilizing it as a platform to uplift voices within the community. His legacy is marked by his dedication to fostering diversity in media and creating opportunities for future generations.
