All music this morning as the station gears up listeners for a new morning show. Rickey Smiley. This is the first of several stations I have been talking about.. (I won’t disclose what else I know yet). In addition, I HAVE to give Steve credit for not just being smart about stretching his 15 minutes but for being BRILLIANT. Steve can exit urban radio and be set for many years to come. He KNOWS how the Hollywood game works and instead of waiting for something that was
probably not going to come from Hollywood…. he CREATED his own opportunities that is rare and it deserves applause. As I have stated, my problem is not with Steve, it’s with Premiere radio.
Congrats to Rickey (and this won’t be the first time I say that over the next few months). The question I now have is, is Steve setting Sheryl Underwood up as his replacement? If he is, his game plan is, once again, brilliant, he is bringing her in before he leaves so that he can create a demand for her. Time will tell. Family Fued is going to be a hit with him as host (he is currently taping in Florida through Sept). I personally don’t see Steve doing urban radio for much more than another year maybe 2.