“Doritos is a brand that believes in living life to the fullest and embracing bold experiences,” said Jeannie Cho, VP of marketing, Frito-Lay. “We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen � now we’ve brought them together on the big screen.”
The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.
But that’s not all. On Tuesday the #MixArcade was home to performances by Steve Aoki and Empire of the Sun and Wednesday hosted shows by Wiz Khalifa and Big Boi of OutKast fame.