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After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue.
“Doritos is a brand that believes in living life to the fullest and embracing bold experiences,” said Jeannie Cho, VP of marketing, Frito-Lay. “We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen – now we’ve brought them together on the big screen.”
The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.