Cox Media Group (CMG) Radio Orlando announced that WOEX (Exitos 96.5) will relaunch as HITS 96.5. The format change took place today at 4 pm.
The station will be Adult Contemporary and will feature English pop music from the 80s, 90s, and 2000s. On-air hosts will be Spanish speaking.
“Our responsibility as broadcasters is to serve our community – our entire community,” said JC Campese, Vice President and Market Manager for CMG Radio Orlando. “As Central Florida continues to grow, our community has asked for a station like HITS 96.5, and we’re proud to deliver this exciting new brand on the largest broadcast signal in the Orlando market.”
HITS 96.5 will play popular music from Ed Sheeran, Whitney Houston, Adele, Michael Jackson, Shakira, Adam Levine and many others. The station’s powerful lineup will include:
- Epi (from 6 – 10 am ET)
- Liliani (from 10 am – 2 pm ET)
- Luis Angel (from 2 – 7 pm ET)
- Martica (from 7 – 12 pm ET)
“We’re thrilled to bring Hispanics in Orlando the music they grew up with from the 80s, 90s and today, but with on-air personalities speaking to them in Spanish,“ said Raymond Hernandez, Director of Branding and Programming at the new HITS 96.5. “We want to break out of the usual Latin formats and deliver music and content in the way Hispanics are accustomed to in their countries of origin.”
