Clear Eyes announced today that award-winning actress and singer, Vanessa Williams is joining the brand as its new spokesperson. Williams will star in a national advertising campaign, which will include several new television commercials that begin airing in June, and will also appear online in digital ads, on the Clear Eyes ® website and the brand’s Facebook page.”As an actress I spend hours on stage under bright lights, reading scripts, sending emails and traveling on airplanes ” conditions that create the perfect storm of dryness and irritation for my eyes,” said Williams. “I always keep my Clear Eyes ® eye drops with me, so I can immediately soothe and moisturize my eyes. It provides instant and long-lasting relief from dryness, redness and whatever irritates my eyes.”With her indisputably beautiful, crystal clear eyes and long-time advocacy for eye health, Vanessa is a natural fit for the Clear Eyes ® brand,” said Tim Connors, Chief Marketing Officer for Prestige Brands, Inc. (NYSE:PBH). “Her star power and influence will help the brand reach millions of consumers who suffer from eye irritation.”Even though about 60% of adults suffer from some type of eye irritation, only about 33% use eye drops.
The new campaign will raise awareness of dry eye and other eye irritations, and highlight the efficacy of Clear Eyes ® over-the-counter eye drops, which provide fast-acting, multi-symptom relief and long-lasting comfort.
