Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh bring total of electronically measured
radio markets to twenty-five
Arbitron Inc. announced today that it has commercialized its Portable People Meter™ (PPM™) radio ratings service in five new local markets.Arbitron has released
radio audience estimates for the September 2009
PPM survey month (August 20-September 16) to its subscribers in Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh.
The
PPM radio audience estimates for these markets should be used as the basis for buy/
sell transactions of radio commercial time among subscribing stations, agencies and
advertisers. In addition, audience estimates from the July and August
PPM survey months, which Arbitron had previously released as “pre-currency” information, are now designated as “currency”
data. The Spring 2009 diary-based
radio audience report (April 2-June 24) is no longer deemed “currency” for buy/
sell transactions.
PPM audience estimates are now the buy/
sell “currency” in 25 local markets. These markets account for more than 50 percent of the estimated radio station revenue in all Arbitron-rated markets.
On December 31, 2009, Arbitron plans to commercialize the
PPM radio ratings service in Portland, Oregon, Sacramento, Cincinnati, Cleveland, Salt Lake City-Ogden-Provo, San Antonio,
Kansas City and
Las Vegas with the release of the December
PPM survey report (November 12-December 9).
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