This week, AURN announced its foray into the gaming industry by launching its first tournament in Atlanta, GA. AURN, partnering with Core Communicators Broadcasting and Superadio Networks nationally syndicated morning show, Yung Joc and The Streetz Morning Takeover, has assembled some of the top Black gamers to compete for a grand prize of $10,000.
The first Black owned media company to enter into the gaming space, AURN’s initiative began earlier this week with the launch of The Sic 60 with HipHopGamer, a daily audio feature hosted by journalist, media personality, and content creator, HipHopGamer. The Sic 60 with HipHopGamer covers the world of gaming, tech, culture, sports, and entertainment.
With 20 market clears, AURN believes The Sic 60, along with its experiential efforts, is the perfect 1, 2 punch needed to attract Black eyes and ears. “We’ve had numerous advertisers inquiring about gaming and the Black gamer in particular,” says AURN CEO Chesley Maddox-Dorsey. “There are 38 million active Black/African American video game players across all ages in the U.S.
Most of our audience plays video games, and AURN GAMING is another way to connect with these listeners”. In addition to the syndicated radio feature and tournament series, AURN GAMING will stream a series of content supporting their Twitch and YouTube channels, including interviews, and the latest in tech in partnership with some of the top Black gamers in the country.
Viewers can live-stream AURN GAMING’s “Red Carpet Pre-Gaming Show” this Saturday at 2:30 pm EST via #aurngaming on Twitch or #aurnonline via YouTube.