Yesterday, BET announced this year’s “BET Hip Hop Awards” 2023 will honor the 30th anniversary of iconic record label So So Def with a star-studded performance from GRAMMY®-Award-winning producer, songwriter, hip-hop artist, author, and DJ, Jermaine Dupri, as well as Bone Crur, Bow Wow, Da Brat, Dem Franchize Boyz, Ludacris and more.
Hosted by GRAMMY®-nominated recording artist, actor, entrepreneur, and media personality Fat Joe, the annual show premieres Tuesday, October 10, 2023, at 9:00 PM ET/PT.
In commemoration of Hip-Hop’s 50th anniversary, Jermaine Dupri recently debuted a brand new single and music video, “Pick It Up” (feat. Jacquees), available today. It arrived as the first offering from his forthcoming EP, which will be released via Mass Appeal and will feature collaborations with artists he has not previously worked with.
Listen to “Pick It Up” (feat. Jacquees) HERE
Watch the music video HERE
Produced by Dupri and Bryan-Michael Cox, the new single teems with a head-nodding soundscape amplified by sizzling hi-hats and charging bass kicks. Jacquees unleas an anthemic hook in, “Call me and I come through, and I put it down, what you gon’ do?” Dupri follows with an incendiary verse in his instantly-recognizable signature style. The cinematic music video directed by Diesel Films follows Dupri and Jacquees as they turn up at an arcade. It features a flurry of dancing, fashionable fits, and old-school cars.
Earlier this year, Jermaine Dupri and New Orleans-based rapper and founder of Jet Life Recordings Curren$y unlead their highly anticipated collaborative EP For Motivational Use Only.
