It’s been over a decade since eight-time Grammy winner and one of the -selling musical -on-bet” target=”_blank”> in history, Usher, partnered with Samsung Smart TV and digital agency Huge to create a unique digital short film. The film, ‘Looking 4 Myself’, was inspired by the title track from his then-latest critically acclaimed . This innovative collaboration saw the merging of music, motion control technology, and narrative filmmaking, providing a fresh new way for Usher to express the themes of his music. In the years that have passed, this project continues to stand as a testament to the power of creative collaborations and the evolving intersection of music, technology, and digital media.
Usher, Samsung, and a Unique Digital Film
The film, ‘Looking 4 Myself’ Presented by Samsung, is on Samsung’s YouTube channel. Ross Maupin, Creative Director of Huge, aimed to create a one-of-a-kind film experience that integrated Usher, a global music icon, with international technology leader Samsung in a unique and extraordinary way.
The Concept and Making of the Film
Directed by Rich Lee, the film features two Ushers battling each other in an elaborately choreographed dance routine downtown Los Angeles. The Samsung Smart TV, with its breakthrough motion controls, plays a role in the film’s story in a variety of innovative ways. Usher’s dance moves control a variety of features of the Samsung Smart TV, further integrating technology and performance.
The Impact and Legacy of the Collaboration
The Samsung Smart TV creates an immersive social media experience for viewers, demonstrating Samsung’s commitment to developing irresistible content for consumers. “We can’t think of a more compelling way to demonstrate the Samsung Smart TV technology than by integrating it into the choreography of our digital film collaboration with Usher,” said Yoon Jung Lee, Vice President of TV Global Marketing of Samsung.
#Usher #Samsung #DigitalFilm #MusicTechnology #CreativeCollaboration
