XXL Higher Level Radio with DJ Wire: A Revolution in Urban Radio Broadcasting
As we delve into the future of hip-hop, it’s exciting to see how the medium of radio continues to innovate and adapt. One such illustration is the celebrated radio show, XXL Higher Level Radio. This groundbreaking program, tied to Townsquare’s influential XXL Magazine, website, and app, has been making waves since its launch in late 2019. Now, in 2025, the show continues to thrive, broadcasting from 7pm to midnight on nine of Townsquare’s Urban radio stations all the United States.
XXL Higher Level Radio: The Journey So Far
The innovative radio show, XXL Higher Level Radio, debuted on Monday, November 11, 2019. Hosted by DJ Wire of Townsquare’s top-rated WBLK in Buffalo, the show has since become a staple of the Urban weeknight radio landscape.
What Makes XXL Higher Level Radio Unique?
XXL Higher Level Radio stands out with its exclusive interviews, hip-hop news from the XXL news desk, DJ mixes, and a countdown of top hits. The show’s music playlist is largely data-driven, culled from the XXL website, mobile app, and social media. Listeners can interact with DJ Wire and participate in the show via the free XXL mobile app, on both Android and iOS platforms.
XXL Freshman Class: Highlighting Tomorrow’s Stars Today
The show also features content from the annual XXL Freshman Class, the brand’s definitive list of the hottest new in hip-hop. This list has bolstered the careers of many , including Kendrick Lamar, Travis Scott, Chance the Rapper, Big Sean, Future, J. Cole, Meek Mill, and Logic.
XXL: A Dominant Voice in Hip-Hop
With over 20 years in the , XXL has been a dominant voice in hip-hop, documenting and influencing the culture and music since 1997. The brand reaches over 6 Million unique people every month via XXLMag.com and the XXL mobile app, and has amassed over 9 Million followers on social media.
XXL Higher Level Radio: The Next Phase
When Townsquare acquired XXL Magazine in 2014, their mission was to expand the iconic brand via social, video, podcasting, events, and more, while maintaining the core print magazine. XXL Higher Level Radio was the next phase of that strategy, and like the XXL brand itself, they are excited for it to be influential, interactive, and digital-forward.
Contact Details
For more information about the program and availability in your market, contact Nancy Abramson at (914) 708-1451 or nambramson@compassmedianetworks.com.
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