Welcome to our latest blog post, where we take you on a throwback journey to the inception of the Live Nation Music Awards, a unique television event that celebrated the most outstanding live musical performances of the year. Fast forwarding to 2025, the awards have evolved exponentially, continuously connecting fans with their favorite in ways that are innovative, immersive, and electrifying. The awards’ legacy remains strong, serving as a testament to the enduring power and allure of live music. With categories such as “Live Performance of the Year,” “Best On-Stage Collaboration,” and “Best Special Effects in a Festival,” the awards continue to highlight the most memorable, creative, and impactful aspects of the live music scene.
Turner Broadcasting System, Inc. and Live Nation Entertainment
the inception of the Live Nation Music Awards back in 2015. The star-studded ceremony was simulcast on TNT and TBS, produced by Live Nation Entertainment in collaboration with IMG and dick clark productions.
The awards connected fans with their favorite in an unprecedented way, bringing viewers into the spontaneous, electric atmosphere that makes live music so exciting. The show honored the year’s most memorable performances in categories as varied as “Live Performance of the Year,” “Best On-Stage Collaboration,” “Road Warrior of the Year,” and “Best Special Effects in a Festival.” It also featured unique, never-before-seen collaborations and special appearances.
The Live Nation Music Awards Production Team
The Live Nation Music Awards was executive-produced by Michael Rapino, Live Nation Entertainment’s president and CEO; Mark Shapiro, IMG’s Chief Content Officer; Allen Shapiro (So You Think You Can Dance, Golden Globe Awards), dick clark productions’ CEO; and Michael Mahan, dick clark productions’ president.
Comments from the Creators
“With all the honors given to recorded music, it’s great to finally see awards created for live performances,” said David Eilenberg, senior vice president of unscripted series, specials and late night for TBS and TNT. “We’re proud to be joining forces with Live Nation, IMG, and dick clark productions to break new ground and honor the most exciting live musical performances of the year.”
“Live Nation is dedicated to bringing and fans together for life-long memories and we are honored to take part in recognizing the talent who bring those experiences to life,” said Michael Rapino.
“In the last decade, we’ve seen incredible innovation and investment in live music,” said Mark Shapiro. “Music permeates all aspects of entertainment, and fans are ready to celebrate all that the industry is doing the world to push the envelope and create unique experiences. We’re excited to be teaming up with Live Nation and dick clark productions to honor in a fresh, new way.”
“Touring is by far one of the most powerful platforms for artists to connect with their fans,” said Allen Shapiro. “I’m excited to launch a new franchise with Live Nation and IMG.”
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