Pandora, the leading internet radio service, announced today new metrics that were reached in the month of April 2013. Listener hours for Pandora during the month of April 2013 were 1.31 billion, an increase of 24% from 1.06 billion during the same period last year. Share of total U.S. radio listening for Pandora in April 2013 was 7.33%, an increase from 5.95% at the same time last year.
Active listeners were 70.1 million at the end of April 2013, an increase of 35% from 51.9 million during the same time period last year. Pandora launched a 40-hour mobile listening limit in March as a strategic move to balance monetization and rising royalty costs. The impact of this strategy ” maintaining audience growth while slowing listener hour growth ” has been in-line with company expectations.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora’s users and usage across platforms.