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MTV’S “JERSEY SHORE” SEASON TWO PREMIERE #1 CABLE TELECAST OF 2010 WITH P12-34, 5.3 Million Viewers

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Season Two Delivers 5.3 Million Total Viewers

Nearly 300% Increase Over Season One Premiere

    • The “Jersey Shore” Season Two premiere is the #1 cable telecast of 2010 (P12-34).
    • Season Two premiere broke series records with a 5.1 P12-34 rating and 5.3 million total viewers.
    • The telecast marked MTV’s best season premiere rating in more than seven years (since the Season Two launch of “The Osbournes” on 11/26/2002).
    • P12-34 rating for the Season Two premiere was up 292% over “Jersey Shore” Season One debut (12/3/2009), and up 96% over Season One average.
    • Total viewership of 5.3 million for the Season Two premiere increased 280% over the Season One debut (1.4 million viewers), and +96% versus the Season One average.

Source:   Nielsen Media Company.   07/29/2010.   Fast national ratings.   Live+SD.   Coverage ratings.   Cable rank: 1/4/10-7/29/10.   Based on 000s.


About MTV:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24.   Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 — up +13% year-over-year.   Average video streams for the second quarter of 2010 increased +8% from Q1/2010.     And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. Wanna know more? Come on in”¦ www.mtvpress.com

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