Most Innovative Urban Radio Program Directors
Radio Facts , the leading Black radio industry trade and the only one worth reading, has compiled this list of the most innovative Black radio programmers based on our own observations and conversations with industry notables. This is a short list and it’s not conclusive as there are more innovative Program Directors to come. We’ve started writing about why these PD are the most innovative and we wanted YOU to finish contributing to this story. Feel free to comment about why YOU feel these programmers are innovative.
Reggie Rouse -WVEE/Atlanta
Who can deny Reggie Rouse‘s programming genius. The industry knows Rouse’s incredible dedication and outstanding creativity make V103 in Atlanta one of the most popular and respected stations in the country. Rouse makes every shift count and each Radio DJ establishes their own network of fans and supporters but they still come together to form one incredible team.
Steve Hegwood – The Streetz 94.5/Atlanta
Hegwood is a pro that’s been in the business over 25 years. His expertise and continued high demand makes him one of the industry’s most innovative and respected PDs. He’s been/is an industry entrepreneur, owning his own radio stations and the industry is excited about his new venture The Sreetz 94.5 in the very competitive Atlanta Black radio market. A savvy entrepreneur, Hegwood purchased the signal with a group of investors that included New York Knicks’ Carmelo Anthony (Anthony’s wife La La Vasquez Anthony is a former Black radio Radio DJ who once worked the Atlanta market) Then he spent more time getting the FCC clearance to move the signal closer to downtown Atlanta. All is in place now and Hegwood is slated to win big in the market.