M.C. Richardson, a prominent figure in the Kansas City media landscape and founder of the United Minority Media Association (UMMA), has passed away at the age of 86. Richardson’s contributions to media and advocacy for equity and representation have left a lasting impact on the industry.
Richardson established the UMMA in August 1974, which became a key organization in promoting opportunities for people of color within the broadcast and print media sectors. His leadership led to the association’s affiliation with the National Black Media Coalition, further solidifying its role in advocating for diverse voices in media.
In addition to his work with UMMA, Richardson was a radio host at Kansas City’s KKFI community radio station, where he produced the program “Guess Who’s Coming to Kansas City.” His show highlighted cultural and community issues, featuring notable guests, including local political leaders and sports figures. Richardson’s catchphrases and engaging personality made him a beloved figure among listeners and peers alike.
Richardson also founded, edited, and published City, Inner and Outer Magazine, which served as a platform to uplift and inform the community. His legacy is characterized by a commitment to representation and advocacy, influencing media practices in Kansas City and beyond.

