LOS ANGELES METRO RADIO JULY 2016 PPM
KDAY FM L.A. PPM HIGHLIGHTS:
- Total weekly listeners (Cume) reached 1,188,600 – highest in 2 years (since May ’14)
- KDAY’s uptrend began at the beginning of the year. Since then the station has posted 6 consecutive PPM surveys with more than 1 million weekly cume!
- 26% audience increases! KDAY added 244,600 additional listeners since Jan. 2016
- 10% Cume climb compared with last month cume
- 15 minute TSL (Time Spent Listening) improvement per average listener vs. June 2016
- 15% total week and 13% M-F prime AQH (Avg Quarter Hour) growth compared with the previous month (6a-7p)
- At 15,200 KDAY’s M-F prime AQH is the highest since May 2014
- All major dayparts posted double digit percentage increases with AQH month to month – particularly in prime demographics!
KDAY’S Monday – Sunday, 6am – 12 midnight
- Adults 18-49 AQH +15% month to month and 28% YTY (July ’15 – July ’16)
- Adults 25-49 AQH increased 16% compared with last month and 33% YTY
- Adults 25-54 AQH grew 16% month to month and 31% YTY
Composition
- #1 Adults 18-49 cume and AQH composition total week in current 3 month average May/June/July ’16
- 73% of KDAY’s cume and 78% of AQH listeners are in the 18-49 demo
- #1 Adults 25-49 cume composition total week at 57% (current 3 mo. avg.)
Diverse Audience
- Significant growth with Blacks and Hispanics
- Hispanics comprise more than 60% of cume and 50% of AQH total week;
- 1 in 4 KDAY listeners is Black
Millennials
- More than 500,000 Millennials tune to KDAY weekly – approximately 44% of total audience in July ’16
- Month to month KDAY increased Millennials AQH 14% and cume 7% total week
Hispanic Millennials:
- Two-thirds of KDAY Millennials are Hispanic. In July, KDAY scored its highest cume with Hispanic Millennials in 9 months!
- 74% of KDAY Hispanic Millennials speak both Spanish and English
- Bilingual Hispanic Millennials are now at their highest level of the year on KDAY!
