Maxine R. Greenleaf and other professionals throughout the country will work to develop effective strategies to communicate the value of public higher education to key constituencies.
Maxine R. Greenleaf, executive director of Communications and Marketing in JSU’s Division of Institutional Advancement, has earned an appointment to the Strategic Communications Executive Committee for the Association of Public and Land Grant Universities (APLU) Council. It’s the oldest higher education association in the country and aims to strengthen and advance the work of public universities in the U.S., Canada and Mexico.
As an executive committee member on APLU’s Council on Strategic Communications (CSC), Greenleaf will work with other professionals throughout the country to provide a forum that will bolster the work of senior campus leaders in communications and public affairs, as well as public relations.
“It is an honor to be appointed to APLU’s Council on Strategic Communications,” said Greenleaf. “I’ve spent over 14 years of my career in higher education because I believe in its transformational power. I am excited to contribute to conversations on this level to assist with improving access and communicating the public good benefits of higher ed.”
Thomas K. Hudson, acting president of JSU, said, “We are pleased to learn of Mrs. Maxine Greenleaf’s appointment by the APLU, one of the country’s oldest higher education associations. It is an honor in which she should be proud.”
In general, the council works to create coherent messaging and effective strategies that communicate the value of public higher education to key constituencies. The CSC also works closely with the Council on Government Affairs (CGA) on messages of importance to federal and state policymakers as well as with the Commission on Economic and Community Engagement (CECE) to communicate issues about economic development.
APLU’s membership consists of 246 public research universities, land-grant institutions, state university systems and affiliated organizations. Its core mission is to build a greater future for everyone through the following methods:
- Expand access and improve student success to deliver the innovative workforce of tomorrow
- Advance and promote research and discovery to improve society
- Foster economic growth and address global challenges
- Build healthy, prosperous, equitable, vibrant communities locally and globally
