GatesAir, a global leader in wireless, over-the-air content delivery solutions for TV and radio, announces the promotion of Mark Goins to Vice President, North America Sales effective immediately.
Mark will lead an experienced team of North American representatives across regional sales management, key accounts and inside sales, and work with GatesAir executives to develop annual strategic initiatives for improved growth and support. He reports to Chief Revenue Offier Joe Mack.
Mark entered the broadcast industry upon joining Harris Corporation 19 years ago, and made the transition to GatesAir when the company was formed in 2014. He has gradually worked his way up the ladder, beginning with an inside sales position and becoming Senior Director, North America Sales upon transitioning to the GatesAir team.
In between, he served as Strategic Account Manager and Regional Sales Manager, which provides him the diverse experience required to successfully lead the current North American sales team.
Mark sees ample opportunity for business growth in North America, and looks forward to supporting emerging customer needs with NextGen TV, HD Radio adoption, and single-frequency networks (SFNs) for TV and radio. He also anticipates broader opportunities for GatesAir’s Intraplex range as business models and networking opportunities expand with the Audio over IP transition.
“We are coming off a very successful TV repack initiative where we enjoyed the largest market share, and we intend to build on these strong customer relationships to deliver all the new possibilities that NextGen TV offers,” said Goins. “There is also a large percentage of TV Radio Stations unaffected by repack that require high-efficiency, solid-state transmitters to reduce their operational costs.
That same high-efficiency technology will benefit our radio customers, whether they are replacing analog systems, adding HD Radio services, and/or establishing SFNs. Whether transmission or Audio over IP networking, our core focus remains providing excellent customer service and products that broadcasters can rely on.”
“Mark has successfully built lasting customer relationships and delivered strong results over his career at GatesAir,” said Bruce D. Swail, CEO, GatesAir. “His experience makes him the perfect replacement for Joe Mack, who very recently transitioned to a global sales management role as CRO. We are confident that Mark’s transition into this important position will be seamless, and we look forward to his contributions in this expanded role.”
“I’ve had the pleasure of working with Mark for nearly 20 years, and he brings a broad skillset and leadership qualities to this position that will ensure a collaborative team environment and long-term success,” said Mack. “I’m thrilled to continue to work with him in leading our North American sales operation.”