The Radio Mercury Awards is pleased to announce Chad Broude, co-founder/chief creative officer, Highdive Advertising, as the 2025 chief judge for the 34th annual Radio Mercury Awards competition. Read more: Radio Mercury Awards Announces Final Round Judging Panel.
Broude describes himself as a student of culture, committed to leveraging its power to deliver impactful work that propels brands forward. Along with his co-founder and co-chief creative officer, Mark Gross, Chad oversees the creative efforts for clients including Jeep, State Farm, BetMGM, Jersey Mike�s, NHL, KFC, Frito-Lay and Perfetti Van Melle.
His work has helped lead Highdive to accolades such as 2024 Radio Mercury Awards Best of Show honors, Ad Age�s 2024 A-List, Adweek�s Breakthrough Agency of the Year, Fast Company�s Most Innovative Company�s list, and four number ones on the USA Today Super Bowl Ad Meter in the last five years.
�Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards,� said Chad Broude. �The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.�
�We are thrilled to have Chad as our chief judge and we are so grateful for his continued support of the awards,� said Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund. �Highdive has a strong history of great creativity in radio, proving it continues to be a strong medium and great opportunity to showcase creativity.�
Award categories for the 2025 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.