SAN FRANCISCO — Bad Bunny’s recent halftime performance at the Super Bowl has resulted in a notable increase in global streaming activity, as evidenced by data released by Apple Music. The platform reported that the setlist from the performance quickly became the most-played playlist on its service, reflecting a strong immediate response from listeners.
Following the performance, Bad Bunny dominated the Apple Music Daily Top 100 Global chart, securing 23 songs within the Top 100, with nine tracks landing in the Top 25 and five in the Top 10. His single “DtMF” reached the No. 1 position. Notably, six of these tracks re-entered the daily Top 100 Global for the first time since February 2025, highlighting a significant resurgence in their popularity.
Internationally, Bad Bunny’s album “Debí Tirar Más Fotos” registered a presence in album charts across 155 countries, achieving Top 10 status in 128 nations and clinching the No. 1 spot in 46, including major markets such as Mexico, Colombia, and Germany. In the U.S., cities like Los Angeles, New York, Chicago, and Dallas emerged as the top regions for Bad Bunny streaming activity over a six-day period.
Shazam also recorded a substantial increase in engagement, marking the highest recognition day for any Latin or non-English-language artist. Bad Bunny’s catalog saw Shazam recognitions rise by over 400% during and immediately after the halftime show, indicating a strong correlation between live performances and digital engagement metrics.
