Key Networks, a next generation radio syndication company, announces that it has named Ron Russo as President of Sales. Russo, a network radio sales veteran, will lead Key Networks’ ad sales team and work directly with Key Networks clients, including Bloomberg Radio, to create new sales opportunities and revenue streams for the company.
A member of the executive leadership team, Russo will report directly to Key Networks’ Chief Executive Officer, Rob Koblasz, and to Dennis Green, Chief Operating Officer. He is based in New York.
An established and well-regarded leader in New York media and national media sales, Russo brings over 20 years’ national media sales experience to Key Networks. He was previously President of Sales for Westwood One and was with the New York-based radio network from 2015-2023.
Prior to that, he was Senior Vice President of Sales for iHeartMedia in New York from 2008-2015, following five years as Senior Account Executive with the former CBS Radio in New York. From 1998-2003, he was Broadcast Media Supervisor for Macy’s.
Rob Koblasz, Chief Executive Officer, Key Networks, said: “Ron Russo is highly respected in the radio industry and across the agency community, having run sales for the second largest radio network in the country.
This is a significant addition to our executive leadership team and brings deep experience, tenure, and valuable industry and agency relationships to our bench at Key Networks.”
Koblasz added: “We thank outgoing President of Sales, Jason Wilberding, for his contributions and wish him well in the real estate endeavors he is leaving to pursue.”
Ron Russo commented: “I‘m excited to jump in with the team and build from the success they have experienced over the past several years. With its innovative focus and fresh mindset, Key Networks is well positioned to excel in this evolving marketplace.”
