October 26 Event During NAB NY Includes Keynote by FCC Commissioner Brendan CarrThe Advanced Television Systems Committee stages its annual Next Gen Broadcast Conference as part of the NAB NY Show next Monday, a virtual edition that features a keynote address by FCC Commissioner Brendan Carr and six panels examining the status of ATSC 3.0 and future broadcast technologies.�”ATSC is delighted to offer a full day of programming to support NAB NY, which becomes a capsule edition of our annual Next Gen Broadcast Conference. With some 25 industry experts on hand, panel sessions will address ATSC 3.0 retail readiness for consumer receivers, the expansion of ATSC 3.0 into core network technologies, how next-generation broadcasting is forging new collaborative efforts, how U.S. cable operators are readying for the new broadcast standard, and what steps broadcasters are taking as ATSC 3.0 expands beyond test markets to reach three-quarters of U.S. households by the end of next year,” said Madeleine Noland, President of ATSC.�”We are including a special session on the potential for integration of ATSC 3.0 in India,” Noland added. The session will feature Mr.
Shashi Vempati, CEO of Prasar Bharati (the public broadcaster of India), and Ms. Pamela Kumar, the Director General of TSDSI (India’s telecom standards development organization).�”We’re also very pleased to welcome FCC Commissioner Brendan Carr to share his opinions about the appeal of next-generation broadcasting to encourage new capabilities for broadcasters and viewers alike,” Noland said. ATSC is offering a half-off discount for NAB NY registration to ATSC members with the “ATSC50” discount code that can be applied at�NEXTGEN TV is Ready at Retail:� The first consumer NEXTGEN TV receivers have now reached retail and are starting to appear in consumer homes.
With a dozen U.S. cities now hosting ATSC 3.0 broadcasts � and many more on the near horizon � learn how the consumer technology industry’s biggest names are using next-generation TV to lure buyers. Moderator:� Madeleine Noland, ATSC; and panelists Nick Colsey, Sony; Jon Fairhurst, Samsung; John Taylor, LG Electronics; and Oren Williams, Dolby�Kings of Collaboration:� The highly complex technical considerations of new technologies like ATSC 3.0 make collaboration between companies more appealing, as service and equipment providers link arms to bring new solutions to broadcasters. Moderator:� Mark Corl, Triveni; and panelists Aby Alexander, Thomson Broadcast; Tom Barbeau, Comark Communications; Dave Brass, Ateme; and Phil Whitebloom, Video Flow�India Integration:� The future of ATSC 3.0 may include enhanced interoperability with advanced 5G or 6G networks, bringing together the full capabilities of telecom systems with broadcasting.
India is becoming a first mover on converged networks. Moderator:� Madeleine Noland, ATSC; and panelists Mr. Shashi Shekhart Vempati, CEO Prasar Bharati; and Ms.
Pamela Kumar, Director General TSDSI�All Systems Go for Deployment:� One by one, broadcasters are adding to the roster of markets with ATSC 3.0 services. The number of cities with next-generation TV broadcasts is expected to double by the new year and reach half the country’s population by next summer. Hear from those who are launching ATSC 3.0 and how they plan to take advantage of the standard’s capabilities.
Moderator:� Madeleine Noland, ATSC; and panelists Mark Aitken, Sinclair Broadcast Group; Todd Achilles, Evoca; Richard Friedel, Fox Television; and Brett Jenkins, NEXSTAR.